Picture this: It's 2012. I'm freshly graduated and just finished my college football career.
Multiple conference championships, Team MVP, school records.
But… that day… I had no idea what to do in that gym.
As college athletes, we had it all:
The gear. Coaching. Programming. Nutrition.
Once I graduated — it was all gone.
My teammate and I thought: "There has to be a better way."
But here's what we got wrong at first: We thought knowing how to lift meant we knew what to do in the weight room. We thought that doing the same programs we did as athletes would work. We were dead wrong.
Former athletes are a special breed. We can do way more than the average person. But doing that exact same thing is not ideal in the “real world.”
Former athletes don’t need the same programming as current athletes. They need something right in the “sweet spot.” Something that challenges you, keeps you feeling athletic, scratches the competitive itch… AND… helps you feel better, focus better, move better.
That realization changed everything for us.
Instead of just focusing on competitive athletes the rest of our lives, we decided to build something for us — people who are athletes at heart.
So what now?
The answer is IDNTY — the TeamBuildr experience reimagined only for former athletes.
With IDNTY, you now get access to the best content, best programming and exclusive community. This is led by the best coaches in the world and designed for former athletes who can do and achieve more than the average person.
Once an athlete, always an athlete. IDNTY — Own This.
Hope you enjoy it.
Hewitt
IDNTY & TeamBuildr Co-Founder